Strategically Creative Branding – Building a Cohesive Corporate Brand Identity for Pharvaris

Client: Pharvaris

Challenge

Pharvaris, a pharmaceutical company developing innovative oral bradykinin B2 receptor antagonist therapies for bradykinin-mediated diseases like hereditary angioedema (HAE), needed to establish a consistent and compelling corporate brand identity. They required a comprehensive Corporate Brand Communications Guide to ensure a unified look and feel across all online and offline communications, reflecting their mission and values.

Solution

PHASE II International partnered with Pharvaris to create a comprehensive Corporate Brand Communications Guide. This involved:

• Conceptualization and Design: Defining the brand’s core essence and translating it into a visually appealing and memorable identity.

• Asset and Template Development: Creating a full suite of assets and templates covering a wide range of communication needs, including:

  • Logo usage guidelines

  • Vision line application

  • Typography standards

  • Color palettes

  • Imagery guidelines

  • Advertising templates (printed, digital, large scale)

  • Presentation templates

  • Scientific poster templates

  • Corporate brochure template

  • Style guidelines for devices and icons

• Guideline Documentation: Providing clear and concise guidelines for the appropriate use of each brand element, ensuring consistency and adherence to brand standards.

Key Components of the Corporate Brand Communications Guide

• Introduction: Defining Pharvaris’s mission, values, and strategic direction.

• Main Brand Elements: Detailed guidance on the logo, vision line, typography, and color palettes.

• Imagery: Establishing guidelines for photography style and content.

• Advertising: Demonstrating best-practice examples for various advertising formats.

• Presentations: Providing templates for PowerPoint presentations to ensure a consistent look and feel.

• Congress Materials: Developing templates for scientific posters, aligning with the corporate brand identity.

• Corporate Material: Designing templates for corporate brochures and other materials.

• Additional Style: Guidelines for the use of devices and icons.

Results

• A comprehensive Corporate Brand Communications Guide delivered, providing a clear framework for Pharvaris’s corporate brand identity communications.

• Ensured a consistent and unified look and feel across all online and offline communications.

• Equipped Pharvaris with the tools and resources necessary to effectively communicate their mission and values to stakeholders.

• Established a strong foundation for building corporate brand awareness and recognition.

Conclusion

This case study demonstrates PHASE II International’s expertise in creating compelling and effective corporate brand communication solutions for the life science industry. By combining strategic thinking, creative design, and meticulous execution, PHASE II supports clients like Pharvaris in establishing strong corporate brand identities that resonate with their target audiences.